Is Jaws a Horror Movie Essay - 1524 Words

Is Jaws a Horror Movie? First, I will intend to take you on a brief journey through the horror genre and the conventions that have been associated. Second I will show you how these conventions are used in the film Jaws. Let’s take a closer look at the history of the horror genre. To get started we are going to start with the first era or as it’s called the silent era. This era was based on monsters such as Frankenstein (1910), Dracula (1912) and The Hunchback of Notre Dame (1923). The horror was all about the make up and the clever use of lighting, to add thrills. The first conventions were that we see are the ‘revealing of the monsters’ and the use of ‘isolated houses’ where the monsters are based. This left audiences feeling†¦show more content†¦Towards the end of the era we see excessive blood and gore, victims, violence and sadism and finally torture, Saw (2004) and Hostel (2002). As I have already mentioned Jaws is an important movie because it was the first real blockbuster, grossing $450 million. A common discussion is whether Jaws is a horror or thriller, I am going to analyse the two scenes to help us decide. The film starts under water with a shark’s point of view of the ocean. Only the audience don’t know it’s a shark, the music is un nerving underneath the water of the unknown. Then we switch to a calm atmosphere on the beach with students gathered round the fire drinking, smoking and having laughs, this is to show it is warm, safe and chilled out. We then reach the edge of the fireside warm, and then introduced to the victims, the teenagers; this is a modern convention as they are humans not monsters. There is element on the beach to show the beach is safe and protected. Spielberg, the director introduces the first two characters, Tom Cassidy and Chrissie Watkins. The director uses a close up of them looking at eachother, tom is facing the opposite side to the fire and Chrissie is sat in the distance from the rest of the group on the outsider of the fire, there is also a fence on the outside to show that past there isn’t safe. There then is a long tracking shot as the couple are going for a swim in the dark. Chrissie then dives in to theShow MoreRelatedExploration Of Exploitation During The 1970 s Generation1417 Words   |  6 Pagesuncertain time for the film Industry. Due to financial instability, the Hollywood studio system had collapsed. The invention of the television too had a disastrous effect on audiences attending movie theaters as many people were inclined to stay at home because they had children and did not want to pay for a movie and a baby sitter. Artistic freedom was on the rise though due to a dramatic change in censorship regulation --- the abandonment of the Production Code and the decreased clout of the CatholicRead MoreSuspense : Horror Films Like Jaws ( 1975 ) And Psycho ( 1960 ) Psycho ) Essay1722 Words   |  7 Pageswhat fuels horror films. If the director was able to get you sitting on the edge of your seat, holding your breath, and waiting, they did their job. It is why people go and see new horror films. A lot of things factor into suspense in horror films, such as: plot, camera angles and shots, setting, and information the audience may already know, but nothing is as directly correlated to suspense as music and sound is. Sound is what makes a horror film scary. In the cases of some classic horror films likeRead MoreEssay on Jaws1080 Words   |  5 PagesIs Jaws a Horror Movie? First I will highlight the brief journey through the horror genre and the conventions that have developed. 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These movies are cheap to make and come with a with a built-in fan base makingRead MorePostmodernism Of The Rocky Horror Picture Show1065 Words   |  5 PagesENG 195 1 November 2016 Postmodernism of The Rocky Horror Picture Show (1975) The Rocky Horror Picture Show , directed by Jim Chapman, is a campy comedy musical set in a horror and science fiction themed castle in which sexuality and hilarity run rampant. The film, closely based on a stage production, hit theaters in 1975 and continued to rule the midnight film scene, becoming a cult-classic. By using homage and allusion to science fiction and horror B-films, lambasting sexual identity and gender normalityRead MoreEssay about Terror in Spielbergs Jaws1429 Words   |  6 Pagesin Spielbergs Jaws The film ‘Jaws’ exemplifies the statement ‘Sublime terror rests in the unseen- the ultimate horror’. Some people would say that dismemberment and gore is needed to terrorise an audience, but this only shocks and disgusts viewers. A horror film should therefore make the audience imagine the terror in order to maximise the fear factor. Many horror films nowadays use similar techniques to those used by Spielberg in the film ‘Jaws’. They use techniquesRead MoreMovie Review : Horror Movie Alien 1368 Words   |  6 PagesHorror is a film genre created to elicit a negative emotional response from the audience by playing upon primal fears. Usually, a horror film will entail many physical, but also emotional and psychological, elements in order to create an atmosphere that is ripe for creating these negative emotions. One such element often used within the horror genre is the ‘monster’, often the main antagonist figure in the film. As such, the monster is a large part of the make-up of the given film. The movie AlienRead MoreThe Argument On World War Z884 Words   |  4 PagesWar Z The movie World War Z is a zombie apocalyptic horror film directed by Marc Forster. The movie was loosely based off of Max Brook’s novel of the same name. Overall, it accrued positive reviews with a successful box office. Steve Persall applauded its aesthetic features, as it offers â€Å"vivid images of what these monsters are about and what they’re capable of doing†. Matt Zoller Seitz disagrees â€Å"as if someone watched the similar â€Å"28 Days Later† and thought, â€Å"That was a good movie, but it wouldRead MoreThe Movie World War Z Is A Zombie Apocalyptic Horror Film Directed By Marc Forster892 Words   |  4 PagesThe movie World War Z is a zombie apocalyptic horror film directed by Marc Forster. The movie was loosely based off of Max Brook’s novel of the same name. Overall, it accrued positive reviews with a successful box office. Steve Persall applauded its aesthetic features, as it offers â€Å"vivid images of what these monsters are about and what they’re capable of doing†. Matt Zoller Seitz, on the other hand, argues that â€Å"[it’s] as if someone watched the similar ‘28 Days Later’ and thought, ‘That was a goodRead MoreEssay Horror Films: The Haunted Castle by George Melies1616 Words   |  7 Pagesin 1896, over 90,000 horror films have been made. However, none have been more frightening and influential than that of Stanley Kubrick’s The Shining and Steven Spielberg’s Jaws. Each a product of horror’s 1970’s and 80’s golden era, the films have a reputation of engulfing viewers in fear, without the use of masked killers, vampires, or other clichà ©s. Instead, Kubrick and Spielberg take a different approach and scare audiences on a psychological level. The Shining and Jaws evoke fear through the

Thesis Abstract Free Essays

The increasing complexity of administrative operations in today’s colleges and universities are the effects of the growing students, faculty and administrative populations and the physical expansion of the institutions. The increase in complexity means additional administrative manpower, workloads, and management information and data processing system.To meet the growing needs of education, colleges and universities as a result formulated new innovations, techniques and methods and streamline the complexity of operations. We will write a custom essay sample on Thesis Abstract or any similar topic only for you Order Now New facilities such as the computer were developed not only for the instructions, research and academic applications. Statement of the Problem Since 1970 the Mountain State Agricultural College witnessed the upsurge in student enrollment, faculty and administrative personnel, research projects, degree programs and college functions.As a result of complexity of management, academic research and research operations have developed. The study aimed to develop a computer application on its information system and the data processing system to streamline such complexity. The problem areas are as follows: 1. The analysis of the present system 2. The design of the proposed system 3. Selection of the proposed computer system its cost study and the computer department organization. Methology The research is adopted to a descriptive method.This employs the systems analyses method oriented towards computer approach like wise with the utilization of questionnaire on the survey of the information flow within the organization. FINDINGS The Present System In the survey and systems investigation of the present system reviewing the existing procedures and information flow, emphasis is made on the documents and information flow used in management, academic and research operations. All documents are to be investigated according to the origin, distribution, materials and format. The present organization of the institution is divided into three groups namely: ) Management Group a) Personnel and Records Division] b) Finance Division c) Property, Housing and Auxiliary Services Division 2) Academic Group a) Admission Office b) Student Affairs c) Graduate and Undergraduate Office d) All College Division 3) Research and Development Organization a) Physical Plan Division b) Research and Experimental Station c) Philippine Training Center d) Northern Philippines Root Crop Research The problems of the present system are mainly due to the manual nature of the data processing and are materialized as follows: 1. Accuracy of Academic Data 2.Student Records and File Maintenance 3. Personnel Records and File Maintenance 4. Payroll, Accounting and Finance Files 5. Research Statistical Analysis and Evaluation of the Experimental Data 6. Manual Grade Processing Enrollment Future Requirements and Constraints Based on a five-year projection plan, the student and the faculty-administrative personnel population will increase as follows: Number of Enrolled Students as of 1984- 4,817 Number of Faculty as of 1984- 608 The increase of the administrative personnel would be proportional to the increase of faculty staff.The increase of student and personnel would relatively increase the following: 1. Administrative Workloads 2. Research Projects 3. Enrollment Requirements 4. Data Processing Requirements 5. Academic and other Physical Facilities Proposed Computerized Information System The proposed information system would use the individual file data base method and is centralized and managed by the EDP department. This total information system would handle the following files: A. Management 1. Payroll, Accounting and Financial 2. Inventory 3.Personnel B. Academic 1. General Student Data 2. Grade Report 3. Student Accounts C. Research and Development 1. Statistical Evaluation of Data 2. Project Management The total information system with the proper computer hardware can replace a number of independent existing files in the college, which is being managed by the different departments. System Requirements Since the proposed system is used as a management, academic and research information system it requires the proper computer hardware and its peripherals. The memory size of the computer as recommended by three-computer system dealers ranges from 40 Kbytes to 64 Kbytes. This is classified as minicomputer. Computer Systems Proposal and Configurations The proposed hardware capacity as recommended by three-computer dealers in the Philippines as selected by the writer is the following: Dealer Memory Size Hardware IBM Philippines Dataprep MAI Philippines 48 Kbytes 64 Kbytes 40 Kbytes Systems 34 NOVA 3/12 BASIC FOUR The selection was based on the cost of the computer hardware, the software capabilities and the hardware components.The writer selected NOVA 3/12 for the following reasons: 1. The cost of the system is low. 2. The operating system suits the proposed information system relative to real time processing. 3. The wide variety of computer languages utilized for the research, academic and management processing. The initial systems configuration for the NOVA 3/12 has a higher core capacity and also the expansion capacity is excellent. These items are very important in the selection process since the prime concern of the user is a system that meets the odds of obsolescence.The Cost Study The various cost of implementing a computer system is important in the feasibility study of acquiring a computer. The summarized form of the cost involved are the following: 1. cost of the computer system 2. cost of the computer housing 3. cost of the computer conversion 4. cost of computer operations a. cost of operating personnel b. cost of supplies c. cost of supporting facilities d. cost of utilities e. maintenance cost Proposed EDF Organization The proposed computer department should be a separate service oriented department.This group could be group within the management group since it is service oriented. The idea is to create a separate and identifiable computer in the college so that the users can view the EDP as an organizational resource. This would be composed of the EDP head, systems analyst, programmers, operators and data control clerks. CONCLUSIONS The following conclusions arising from this study shows the feasibility of the proposed computerized data processing and information system. 1.Since the present system at its manual nature of operation leads to high turn around time of the information and data processing, the introduction of a computer and a computerized processing would shorten the turn around time for the reports, files, and the information would be up-to-date and also accurate. 2. The growing rate of the student population, personnel and the faculty has a direct effect on the present information and the data processing system would remedy the adverse effects of the present system. 3. A computerized anagement information system would enable the administrative decisions since up-to-date informations, reports and other data could be produced at a fast and accurate mode. Detailed study of the future requirements using the computer from the current data can be done. 4. A computerized data processing would benefit the academic staff, faculty and students in the enrollment processing, grade processing and the in formation flow. 5. A computerized data processing would speed up the development of research projects and give more way to research projects. 6.The required size of the computer hardware would be between the 40 Kbytes of core memory capacity size of the CPU. 7. The EDP department is a separate department to serve all the other departments; since it is a service group, it should be under the management group. RECOMMENDATIONS 1. Since the study covers a preliminary survey and is a feasibility study, it is recommended to the Mountain State Agricultural College that the detailed specification and implementation of the system would ensue as soon as the college approved the acquisition of the computer system.The implementation concerns the following: a) file design b) programming requirements c) program testing d) documentation e) training personnel f) conversion g) installation 2. It is also recommended that if the college agrees to push through with the acquisition of the computer system, a computer committee should be organized to compose a group of top management and one computer specialist. 3. Since the proposed computer installation is a minicomputer installation, the individual file database is recommended for the information system. This is to minimize programming cost. . The economical size of the probable computer system as recommended for the information system by the computer dealers of the Philippines ranges from 40 K to 64 K. It is further recommended that the NOVA 3/12 is the most probable computer to be recommended. 5. Since the EDP group is considered as service bureau, all the departments in the Mountain State Agricultural College are to be served by this office. A cooperative effort by these departments and the EDP department would contribute to the effective workability of the proposed system. How to cite Thesis Abstract, Papers

Global Marketing Management and Advertising

Question: Discuss about the Global Marketing Management and Advertising. Answer: Introduction The study deals with Ronald McDonald house Townsville, which is an organisation that provides bedrooms to the families where the children suffer from serious illness. The marketing plan for Ronald McDonald house Townsville is developed to understand the marketing nature of the company. In order to prepare the marketing to plan the credible sources of the company's marketing information. Furthermore, the marketing theories are analysed to evaluate the strategic planning and the process of marketing decision of Ronald McDonald house Townsville. The 7 P's of Ronald McDonald house, Townsville is discussed along with the performance of the company related to the 7 Ps. The changing micro and macro environment of the company is focused on making the study more descriptive. Based on the current organisational performance, the recommendation is made that would help the company to enhance its performance level and productivity. Target Customers Ronald McDonald house, like all other organisations aims to carry out market segmentation in order to effective identify the target audience. The company targets the families of the children who are ill. The Ronald McDonald family rooms and the facilities for the families of the ill children help to provide the parents a retreat from the stress that they receive. The company provides financial support to the individuals suffering from seriousness illness through the RMHC Charlie Bell scholarship. The volunteers of Ronald McDonald house are the supportive shoulder of the company at times when the customers need to relax. The volunteers perform a number of activities that helps to increase the customer satisfaction level (Wilson et al., 2012). The members work as a team as per the daily roster. The activities carried out by the volunteers include the task of housekeeping, gardening, maintaining, shopping, cooking and catering. Ronald McDonald house thus target individuals who would gratefully invest their time to become a part of the company as a volunteer. Current market efforts Ronald McDonald house uses the 7 Ps of marketing as a marketing tool. The 7 ps of marketing analyses the 7 areas of the company such as the product, pricing, promotion, placement, people, process and physical evidences (Sinapuelas, Wang Bohlmann, 2015). Product Ronald mc Donalds house provides place for staying to the families whose children are ill and undergoes treatment in the hospital. As the families are allowed to reside within a given area, the company is effective in selling its goods and services within that prescribed area. The organisation provides more than 7,200 bedroom facilities to the families of the patient all over the world every night. Additionally, it has many other helping hands too. RMHC`s charity programs and a focus on child healthcare has served many. Families are provided with food and a sense of safety. Along with a grant programs the Townsville house provide the people with a step towards education. Providing scholarships and volunteer schemes are also famous in its products. Pricing Cost of the product offered is plays an important role in attracting the people. Ronald McDonald houses sets the price level of the goods offered to the customers at a very affordable rate that helps the customers to easily purchase the facility. The estimated value of the hotel cost that the families of the patient have to pay is about $700. Also, the house lets consumers pay an amount of $25 per day for the services. In order to fulfil the goals the brand seeks expert help to implement pricing strategies in the market. Promotion Promotion being an effective tool to make the customers aware of the organisation is effectively carried out by Ronald McDonald. The company promotes its brand through direct marketing process with the help of media such as TV, online sources and social media. With a motive for well-being of the society, RMHC promotes its offered products and services in collaboration with the government. The house invites volunteers from around the world and seeks for donators from advertisements on the internet. The website of the house adds up to its promotion factors. In addition to word of mouth, organising welfare programs, educational and recreational activities help Ronald McDonald house in attracting more people. Placement Ronald McDonald house has its houses located all over the country. Specifically, for the convenience of the people house are located in the safest parts of Townsville. Since, the company deals with bedrooms offered to the families of the patient, the houses are built adjacent to the hospitals or within a given distance from the hospital. This helps to create easily accessibility, which further increases the demand (Barrett Weinstein, 2015). People Volunteers, donators, collaborators, stakeholders and all the people work together in increasing the productivity of the company. With a proper guidance by the management and the shareholders the house steadily moves towards success. The high quality service provided by the people of the company through effective communication and teamwork helps to build up a strong brand image (De Mooij, 2013). Process McDonald is well known for their quick service delivery. The company is able to provide the service efficiently to the customers because Ronald McDonald house is confident about their service process. Further, the people are provided with an after-sales process at all times. The value chain process is also carried out efficiently by the supervisors. Physical evidence Ronald McDonald house offers both tangible and intangible goods and services to its customers. The customers are offered bedrooms to relax with proper beds, chairs, tables, wardrobes, TV, food along with the best customer service. The ambience provided by the company is soothing and relaxing. The physical evidence of Ronald McDonald house is used as a tool to differentiate its products and services in the market from its competitors (Gordon, 2012). Performance of Ronald McDonald house according to the 7 Ps of marketing Ronald McDonald house has been performing efficiently in the areas of 7 Ps of marketing. However, the company can bring about innovation in its products and offer wider variety to the customers. Efficiently allocating the resources are required to reduce the price of the product further down. Since, the customers are already spending high on the treatment, it is irrational for them to spend more on the bedroom services. Therefore, low price will be useful in increasing the price level. Changing market environment With the change in the technology and the perception of the customers, the environment of the market has changed up to a great extent. The change can be viewed from two dimension namely micro and macro environment. Microenvironment: Ronald McDonald house observed a notable change in the microenvironment of the market such as its customers, producers, intermediaries, and the department within the organisation. Changes have occurred in the consumer behaviour that indicates a requirement for changes in the strategies of the company (Kotler et al., 2015). Customers nowadays prefer to pay little higher in order to achieve the best services therefore, it is important for Ronald McDonald house to increase the product's quality. Moreover, with the changes in the technology, there is the need for innovation within the organisation and in the products. Innovation in the products helps to increase the customer satisfaction level that creates brand loyalty (Sheth Sisodia, 2015). The SWOT analysis helps Ronald McDonald house to determine the changes in the microenvironment by determining its strength, weakness, opportunity and threat. Macro environment: The macro environment of Ronald McDonald house relates to the factors such as the political factors, economic factors, social and the technological factors. The PEST analyse is an effective tool that helps the managers of the company to analyse the changes occurring in the macro environment of the market. With the changes in the government, the political rules and regulations of the nation are also changed to some extent. High tax rate reduces the sales as consumers avoid paying high price for the same products and services (Lusch Vargo, 2014) The economic changes such as inflation, recession, changes in the interest rate accounts to the changes in the macro-environment of the market. Ronald McDonald house needs to adjust itself as per these changing factors of the economy. With the increase in the customers consciousness about health and the increased medical technologies, there is the reduction in the number of patients suffering from the illness (Huang Sarigll, 2014). The advertising standard is another factor that adds to the changes in the market environment of Ronald McDonald house. The company is unable to promote the brand stressing on the fact that it provides accommodation for the families of the patient since according to the advertising standards it creates a negative impact on the viewer (McKenzie-Mohr, 2013). Therefore, Ronald McDonald house needs to update itself according to the changes and adapt the changes. Areas that need improvement in Ronald McDonald house services Although Ronald McDonald house has a good position in the market, there are some areas that the company needs to improve in order to sustain in the market. Ronald McDonald house, Townsville needs to adopt cost-effective strategies that will help to minimise the unnecessary expenses and reduce the input cost (Hollensen, 2015). The company needs to train its employees more to increase the productivity of the labour. The efficient employees provide better customer service that transforms the potential customers into loyal customers. Important marketing objectives of Ronald McDonald Ronald McDonald house focuses on three main objectives that help the company to achieve the overall goal of the organisation, which are: Reduce the price level of the products Increase the number of customers of the company Promote societal welfare. Ronald McDonald house practices demand based pricing strategy but ignores the cost-based and the competitor based pricing that needs to be focused on. The well developed set of goals help the brand not only to maximise revenue generation but also works towards benefitting the community. Marketing mix Strategies Ronald McDonald house uses the demand-based pricing strategy to set the price level, however, more effective strategies are required for the company to increase the profit margin and earn higher market shares. The concept of big-box stores or accommodation helps Ronald McDonald to achieve better access to more customers (Pavlou Stewart, 2015). Branding strategy of Ronald McDonald house includes effective promotion through graphics, slogans via online and social media. The company allows discounts and offers on the products that attract more customers towards the company (Hartley Claycomb, 2013). It is recommendable for Ronald McDonald house to carry out a test or survey to the customers before introducing a new marketing strategy in the market of Townsville. Recommendation Analysing the current marketing management conditions of Ronald McDonald House the following are suggested not only to improve profitability but also focus on societal welfare: Managers need to expand business by building up new houses and more facilities in Townsville A focus on the pricing strategy is also needed to attract customers and maintain reputation RMH needs to emphasize efficiency of the workforce by organising schemes and programs that benefit them Conclusion The marketing nature of Ronald McDonald house, Townsville infers that the company has effective marketing strategy that offers the company a valuable position in the market. However, the company needs to adopt further strategies that will help the company to maintain a sustainable position in the market to continue the business with high profits in the future. The SWOT and the PEST analysis helps Ronald McDonald house to analyse the changes in the micro and macro environment of the market in which it operates. The recommended strategies such as implementing cost-based pricing strategies and competitor-based strategy helps the company to reach its goals. Moreover, technologies and innovation will help the company to grow and develop further in future. References Barrett, H., Weinstein, A. (2015). Corporate entrepreneurship, the marketing mix, and business performance. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 144-150). Springer International Publishing. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), 122-126. Hartley, R. F., Claycomb, C. (2013).Marketing mistakes and successes. Wiley. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Huang, R., Sarigll, E. (2014). How brand awareness relates to a market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Lusch, R. F., Vargo, S. L. (2014).The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. McKenzie-Mohr, D. (2013).Fostering sustainable behaviour: An introduction to community-based social marketing. New society publishers. Pavlou, P. A., Stewart, D. W. (2015). Interactive Advertising: A New Conceptual Framework Towards Integrating Elements of the Marketing Mix. InNew Meanings for Marketing in a New Millennium(pp. 218-222). Springer International Publishing. Rmhc.org.au. (2014).Ronald McDonald House Townsville. [online] Available at: https://www.rmhc.org.au/page/ronald-mcdonald-house-townsville [Accessed 16 Sep. 2016]. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. Routledge. Sinapuelas, I. C. S., Wang, H. M. D., Bohlmann, J. D. (2015). The interplay of innovation, brand, and marketing mix variables in line extensions.Journal of the Academy of Marketing Science,43(5), 558-573. Wilson, A., Zeithaml, V. A., Bitner, M. J., Gremler, D. (2012).Services marketing: Integrating customer focus across the firm. McGraw Hill.

Subculture Essay Example

Subculture Essay To start the article, it is necessary to learn thoroughly the meaning of the word culture. From where did this word come? Basically, ‘Culture’ is a word, which means civilization, and where there is a civilization, there is a group of people living together in the form of communities belonging to different castes. Culture is a word derived from the Latin word cultura, which means to cultivate. Cultivation here can be taken in different meanings. However, this does not only mean the cultivation of fertile lands but the real in depth meaning to this meaning is to cultivate a society by forming unity among the people. When we talk about culture, many things are produced from its formation. Not only from this word but the system also rises in the human body that cells make up tissues, tissues make up muscles. The same system is with every innovation of human being. Same as that whenever we talk about culture, after defining it the second thing that comes in the mind is society. Society finds its way from the creation of culture, its norms or mores and traditions. But here the question arises that what do we need to create a better society? Only culture? If only culture, then what is so efficient fact in culture that it is a key to create a society? The answer is very simple.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  To create a society it is necessary to create traditions and mores. When we create our traditions and mores, we name it culture. Through the creation of traditions and mores culture come into existence however people believe in their so called man made beliefs and this leads towards the creation of a society. Before society it is a necessary step to discuss some detail about mores and traditions. Tradition too is a Latin word known as traditio. The help of Latin words produc es most of the words of the English language. According to most common definitions of tradition, it is a man made word meaning of beliefs which are created by man. Man made his own limitations, gods, goddesses, religions and traditions. Some restrict themselves in the limitations of their cultures or traditions however many of them use their policy of ignorance towards these beliefs. Besides creating all these laws and traditions, one more thing that arises for the betterment of people are mores. We will write a custom essay sample on Subculture specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Subculture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Subculture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Mores direct the people towards the good deeds and it clears the concept of right and wrong from the minds of people. To establish a society it is necessary to produce new and advanced mores in which there should be a strict law and order and society should be based on the basis of facts, not on those beliefs, which are created by the human beings themselves. Mores can build a society and mores can also play an important role in the destruction of the society. It has been learned that nothing is perfect in this world. Everything has negative and positive aspects., but it depends on our mentality that what we want to do because it is like an example that positive side of a magnet always attract the negative side and the negative one attracts the positive side. It has been proved that people find their ways towards the mores of their own will. When they think enjoying their negative activities, then they have no space for the betterment of the state, country o city in which they reside. However, the main point here is that who is the main culprit behind the creation of such negative aspects in the society? May be it is the society itself who blame their own people when they are doing something wrong. It has been well said, â€Å"Society prepares the crime, and the criminal commits it†. In this phrase some faults of the society have been highlighted as well as the faults of the people also have been highlighted who are so weak by mind in an innovative era that they are making no use of their minds. All of the above statements clarify that it is the society who’s negative and positive affects lead the minds of the people towards destruction. We see many flaws in our society when we observe it closely. Nowadays, with the informat ion boom all blame for corrupting young minds lies heavily on the shoulders of the media. This isn’t so; people don’t get corrupt surfing the net or watching television. These media offer a wide variety of options, so why is it that our youth forgoes the positive aspects of the media and tends to go absorb the negative effects? I feel that our youth is intelligent enough to understand what is good and what is harmful for them. Education, shelter, health, freedom of expression, security of people, democratic norms, and justice are the basis of every civilized society. But unfortunately what we find in our society are lies, illiteracy, poverty and injustice. These negative aspects of society that most people experience force them on to the path of corruption and thus being frustrated by their circumstances they are attracted towards different vices. If we want to develop our nation it is important that our youth are educated and have ample opportunities to channelize their energies in a positive direction. Parents should encourage their child’s creativity and must provide them with opportunities to exercise their individuality in a free environment. This will help children grow into healthy, intelligent beings who understand that they have a right to their ideas but they cannot impose their ideas on someone else. This will breed an atmosphere of tolerance and will provide the country with stability. Besides this, more facilities for sports and recreation must be provided so that the youth don’t waste their time in front of the Internet or television. We must also provide them with jobs so that they become financially stable and must follow merit while doing so, so that the right people get the right jobs. This will give way to more opportunities and clear the way for a better economy, which will give us a better way of life. Men are so inclined to content themselves with what is commonest; the spirit and the senses so easily grow dead to the impressions of the beautiful and perfect, that every one should study, by all methods, to nourish in his mind the faculty of feeling these things. For this reason, one ought every day at least, to hear a little song, read a good poem, see a fine picture, and, if it were possible, to speak a few reasonable words. (â€Å"Learning Commons†) We must also encourage our youth to hold on to their traditions and values. We must move ahead but we must never forget our basis and who we are. Here the parents must tell the children about their traditions and must make sure that even though they move ahead on to the path of innovation they do not forget their culture and identity. In this article I have defined culture, mores traditions and ethical values but not a specific country and its culture. Here, I have taken the UK as a country. The United Kingdom is a part of Europe. But here to know the subculture of the UK, it is necessary to understand what subculture is. Culture is a civilized society of people based on man made mores, ethics traditions and customs. Then what subculture is? How it is created and what are the factors behind its creation? Subculture can be simply defined as different small cultures of different lobbies created in a single culture made by the people. Every lobby is a subculture made by the supporters of the required criteria. However according to web definitions sub culture can be defined as â€Å"A social group with shared characteristics that distinguish it in some way from the larger cultural group or society in which it is embedded. Generally, a subculture is distinguished either by a unifying set of ideas and/or practices (such as the corporate culture or the drug culture) or by some demographic characteristic (such as the adolescent culture or the culture of poverty)†. (Human Diversity in Education) Subculture now has been thoroughly defined but I would clear the European subculture. Subcultures are made from cultures and every subculture has an effect on itself of its own culture. In almost all Western countries even Europe the culture is same. Drinking, nightlife and pre-marital relationships are common in these sorts of countries. Here the people who form their own subcultures take almost every aspect that they think would be helpful in creating their own subcultures. Subcultures have their own classes and kinds. The teenagers create youth subcultures and they are the people who form different subcultures from their traditional culture. Every people in the European society create its own subculture like gays. Gays are considered as a shameful part of the society. So when they feel degraded among other normal people of their society, they thought to gather some of the people of their gay community and created their own gay subculture. In all of this many people like this who feel neglected or the ones who feel that they are given more importance in the society make their groups of the specific name or kind of which they are creating their subcultures. In these subcultures, they are restricted to promote their subcultures and follow all the rules and should abide by the followers of the subculture. Now let us discuss the factors of European sub cultures Drinking, Nightlife, Pubs, Discos, Clubs and other heinous activities such as drugs, smuggling and murdering are a part of European culture. This has been a conflicting situation for the philosophers who study the sub cultures of their nations. In Europe the activities, which are considered vulgar in the third world countries, are the culture of western countries. People of western countries think these actions as a part of their culture but in third world countries, these activities are termed as offensive or improper. The people and youth of the western countries recognize the thinking of these under developed countries as backward but many of them think in an entirely different way. The European countries have become so advanced in the world that in all aspects they do not bear anybody’s comments on the way of their dressing. In contrast, people who live in the Asian Countries don’t like their living style only because of their own culture. They say that people who wear body-revealing clothes and think it as a fashion are wrong because in the Stone Age people did not know how to cover their bodies. They comment that why are we called advanced? What is the reason behind this advancement, which is only leading towards the Stone Age and is so backward that we cannot differentiate between right and wrong? In Europe, teenage drinking is highly neglected by the parents. Teenagers are very bad there. This term or this sentence is very easy to say but no one is ready to understand the factors behind the destruction of these small teenaged kids. All of us know the importance of parents in our life. Parents can create their children on the path of creativity and talent while most of them can destruct their children in a very bad manner. Howsoever, none of the parents want to destruct their children but in the love of money making and their social gatherings they pay no heed to their children and when they get through these destructive subcultures, they are always present to gift a slap to them instead of instructions. This attitude of parents towards their children is not at all neglecting one and they should be punished for not giving correct guidance to their children and when they are fully destructed they go to solve their problems by the means of slaps. Has anybody ever recognized or observed that why teenagers build up their minds towards these subcultures? No, because nobody in this world has the time to guide another person. People who guide the teenagers are so rude that they do not understand instructions and act mi sbehaving. This is not entirely the fault of the youth but the elders who are not there when we are in the nned of strong guidance can only regret this error. Conclusion At last, I would conclude that the rising subcultures in the European or else societies are many times positive while sometimes can be destructive too but this cannot be solved through the slaps and scold. These subcultures are somewhere the reflection of the culture created by the people and which is also highly and strongly abided by them. Then why are they against the creation of their youngsters or their subcultures? This should be cleared that every generation represents the mistakes and is the reflection of the activities done by the people of past. So in that not only teenagers should be scolded instead they should be made to realize how to lead a prosperous life by studying the mistakes of their elders.