Reflection paper on movie Life is Beautiful made by Roberto Benigni Essay

Reflection paper on movie Life is Beautiful made by Roberto Benigni - Essay Example That was until Roberto Benigni came along with his movie life is beautiful and attempted to tell the story of genocide and murder through the eyes of a child narrator and the antics of an adorable, funny and somewhat unhinged father. The movie Life is Beautiful by Roberto Benigni was hailed as a creative and artistic masterpiece by some and criticized by others for trying to trivialize the seriousness, horror and torture that were the engenderment of the holocaust. Nevertheless, it was highly feted and won awards in several categories such as best music, original dramatic score best foreign language and for his role Benigni won the best actor, this is in addition to academy award nominations in directing and best picture. In this movie, Benigni attempts to represent a picture of the holocaust in a comic way, he does this, not by trivializing or even diluting the events as some critics have claimed but by using Guido, who is by nature a comedian who tries to use humor to help his son and himself cope with the evils of the genocide. Plot of the movie is revolved around on Guido a young charismatic and ambitious Jewish Italian who is caught up in the wave of Anti-Semitism that results in him and his wife and son being dragged off to a concentration camp. The main focus of the story is his attempt to shield his son and to some extent himself from the harsh realities of the camp so that he may not suffer psychologically by deceiving him it is a just a game. The movie is divided in two parts, the first is the introduction which sets the background for the plot and introduces the characters in the period before holocaust begun to be felt in Italy, herein; Guido, is as a young man with ambitions of starting a book shop. He is living with his uncle and working as a waiter; he is full of mischief and has an adventurous and comic streak in him that fills that movie with slapstick scenes and jokes that leave the viewer laughing with and at him. He falls in love with a scho ol teacher who is already engaged and manages to steal her form her betrothed by â€Å"rescuing† her in a true quixotic and romantic fashion from her enjoyment party while riding on a horse. They get married and have son and for a period, they lead a peaceful and idyllic life. This is however despite the evidence of segregation and xenophobia that has become more intense with time, shops are covered with signs of â€Å"No Jews Allowed† or Jews and Dogs not allowed†. However even with anti-Semitism all around them, Guido tries to protect his son from the truth by making up all sorts of explanations to show him that the signs meant everything expect what they actually meant. In the second part is when the family comes face to face with

The Custom Woodworking Company Essay Example | Topics and Well Written Essays - 1000 words

The Custom Woodworking Company - Essay Example First of all, the project went wrong from the initiation phase itself. In fact, in the initiation phase, the idea for the project is to be ‘fully explored and elaborated’ (Baars, 2006, p. 3). In addition, a proper decision regarding the purpose of the project, the parties to be involved, and the base of support to be provided should all be decided. Evidently, the initiation phase had to answer such questions as the purpose of the project, the feasibility of the project, the people to be included in the project, what results are to be obtained, and the possible boundaries of the project. In other words, according to Heyworth (2002, p. 12), the project concept phase requires solid and clear decision-making process. For this purpose, first of all, a project priority list should be made with clearly defined goals of the project. In fact, there is a lack of this understanding of priority in the case of Woody 2000. For example, there is no project priority list. Instead the pr oject is trying to achieve a number of goals at the same time. Firstly, there is the desire to expand the manufacturing process in order to harvest the benefits of the commercial construction in south-western BC. Secondly, the company wanted to solve the problem of falling production efficiency due to less manufacturing space. When the company develops the project concept, it is not clear as to which goal it is trying to get. One can see that this happened because of lack of coordinated leadership. To illustrate, the company management brought too many people to the concept phase, including Bruce Sharpe who wanted to expand business, Miles Faster who wants to increase production efficiency, John Carpenter who wants computer controlled automation, and Kim Cashman and Spencer Moneysworth who want to cut costs. As a result, what happened was a disjoined decision making. It happens because the people in the phase possessed various ideas about what the project should be. In order to solv e the problem, it was necessary for the team to decide what has to be the priority. As a result of all of these, even when the project was approved, it lacked a specific definition as the project was trying to reach various outcomes at the same time. In other words, different members were concerned about different outcomes. In addition, one can see that the estimated cost is $17 million. However, Woody has decided to spend a maximum of $17 million. It is very evident that a project is likely to cost more than the roughly estimated cost. Thus, the decision to spend not more than the roughly estimated amount will cause financial troubles for the project The real objective of the project could have been to expand the manufacturing process in order benefit from the boom in construction. In order to achieve this objective, the company could adopt a number of different strategies. First of all, the company could start another manufacturing unit in a different place. As already seen in the case study, there was a property available at attractive price some fifteen miles away from the head office. It was possible for the company to develop a new production unit without disrupting the existing production unit. Another option for the company was to expand its existing production plant, and thus raise production capacity. However, the best possible solution at this point is to start a new production plant in the new profitable location with all modern

Electric Vehicles Essay Example for Free

Electric Vehicles Essay Skyrocketing fuel pricing along with depleting oil resources and increased environmental concerns have pushed mankind to consider alternative sources of fuel to power automobiles. Among all the alternate fuel ideas that include everything from excreta to biodiesel, electricity has also been considered as a best alternative to conventional fuels. Electric Vehicles (EVs) are a promising technology for drastically reducing the environmental burden of road transport. Electric Vehicles (EVs) have been around since mid 1800s. During early years, electric vehicles had many advantages over cars powered by internal combustion engines. Such as vehicles with internal combustion engines were started using a hand crank, whereas EVs could be started like regular cars today. EVs did not have gearboxes or the noise and vibration levels of a petrol-powered car. However, their expensive price tag and limited range led petrol powered car to prosper. However later, rising fuel prices, limited oil resources and environmental concerns brought the electric car back into mainstream production line for automobiles. Today, almost all mainstream car makers have been building electric concept cars as well as production version of electric and hybrid cars. Introduction: An automobile that is powered entirely or partially by electricity are electric vehicles. Electric cars are the cleanest, most efficient, and most cost-effective form of transportation around. Seriously, electric cars are high-performance vehicles that will continue to meet new challenges in the future. There are generally of three types: Battery Electric Vehicle: A battery electric vehicle runs entirely on an electric motor, powered by a battery. The battery is charged through an electrical outlet. One of it is Nissan Leaf . Plug-In Hybrid Electric Vehicle: A plug-in hybrid vehicle has both an electric motor and a gasoline engine onboard. These vehicles generally run on the electric motor until the battery is depleted, at which point the gas engine can kick in, extending the car’s range. The main battery in a plug-in hybrid is charged through an electrical outlet. An example of a plug-in hybrid is the Chevrolet Volt. Hybrid Electric Vehicle: A typical hybrid electric vehicle is fuelled by gasoline and uses a battery-powered motor to improve efficiency, thus is not considered a plug-in electric vehicle. The battery in a gasoline hybrid is never plugged into an electrical outlet, but instead is powered by a combination of the gasoline engine and regenerative braking. The most well known hybrid electric vehicle is the Toyota Prius. WORKING OF ELECTRIC VEHICLES: A. Battery Electric Vehicles(BEV’s) Electric cars are zero-emission cars at the point of their usage. There are two types of charger plugs in BEV’s. One is quick charger plug which charges the battery at faster rate compared to the household charger plugs. On board chargers are used to convert AC power to DC power. The controller controls the amount of power to be transmitted to the motor, which in turn, converts the electrical power to the motive power. Nickel-Metal Hydride and Lithium-ion cells are the latest battery modes used nowadays. B. Hybrid Electric Vehicles Hybrid electric vehicles combines the best features of conventional as well as electrical cars. The underlying principle of hybrid cars comprises of the usage of temporary power storage which later on enables the major engine to be functioned at the close to its supreme efficiency. There are two types of hybrid drive generated series hybrids and parallel hybrids. In ‘series hybrid’, the combustion engine sends the power to the electrical generator. Electrical generator converts the mechanical energy into electrical energy which is converted into DC by the inverter to be stored in the battery. Power from the battery can be inverted back to AC so that the electric motor converts it into motive power. In parallel hybrid the car wheels are either powered by engine or from the battery powered electric drive-train. Planetary gear system is used to transmit the power into axle. Electric motors and planetary gear system work as a Continuously Variable Transmission(CVT). In both the hybrids, whenever the engine ignites slowly, the excess energy is stored for the later usage. In this way, these cars provide less emission and improved fuel economy. Conventional Cars Vs Electric Vehicles A. Fuel Efficiency In a conventional car: . * 87. 4 % of fuel energy is wasted * Only 12. 6 % of fuel energy is transferred to the wheels * 5. 8 % is turned to kinetic energy, consumed in the brake * 17. 2 % idling losses, engine on with no torque How Hybrids save fuel? 1. Engine is turned off at: -Stops -Lower speed (say less that 15 km/h), an electric motor drives the car until speed reaches a certain limit, then engine kicks in -When vehicle is stopping or going downhill, engine is turned off, and regenerative braking is applied. 2. When engine operates in an inefficient mode(e. g. at very high or very low engine speeds), the electric motor kicks in and assists engine. Engine is driven to its optimum operating zone 3. Engine can be made smaller, due to electric motor assistance B. Emissions: 1. In combustion engine, emissions occur during driving 2. In E-cars, emission occurs only during electricity production. C. Operating Cost 1. In combustion cars, take petrol at Rs. 73/lt, and a car that achieves 25kms/lt. Energy cost is Rs3/km. 2. Now take electricity at Rs. 6/kW-h, and a car that consumes 125 W-h/km. Energy cost is Rs. 0. 75/km D. Efficiency ratio: 1 Combustion engine: 25-30 percent 2. Electric motor: close to 90 percent TECHNOLOGICAL CHALLENGES AND OPPORTUNITIES: The main problem with the electric car is battery. Such as:- Time of battery charging is long. -Batteries are heavy. -Batteries are expensive. -Low performance in hot or cold temperatures also may damage the battery -Very sensitive to overcharge/undercharge(Battery life reduces dramatically) -Contain toxic heavy metals, disposal issue. All these provide scope for the further research and development in the field of electric vehicles. The RD are supported by the government and industries. POSSIBLE FUTURE TECHNOLOGIES: Over population and limited energy resources have pushed the need and the demand of the electric vehicles. In the future, we will have hybrids and battery electric vehicles everywhere in the markets, industries and highways. Some of the possible future technologies in this field are: 1. A photovoltaics-carport (solar service station) which is considered as a charging station of electric cars for the future. 2. Battery recharging which will employ a special chemical process, occurring on all energy-storage particles at once; in contrast to the traditional batteries, where only a fraction of the energy storage can be replenished at once . 3. Electrical outlet and electric cable will not be required in future anymore, because the electric car of the future refuels its power fully automatically and without contacting by induction while driving or parking. CONCLUSION: Electric vehicles (EVs) hold the potential of transforming the way the world moves. EVs can increase energy security by diversifying the fuel mix and decreasing dependence on petroleum, while also reducing emissions of greenhouse gases and other pollutants. Just as important, EVs can unlock innovation and create new advanced industries that spur job growth and enhance economic prosperity. However, the mass deployment of EVs will require transportation systems capable of integrating and fostering this new technology. To accelerate this transitition, cities and metropolitan regions around the world are creating EV-friendly ecosystems and building the foundation for widespread adoption.

Nostalgia In Cinema Paradiso Film Studies Essay

Nostalgia In Cinema Paradiso Film Studies Essay In Cinema Paradiso, Toto goes to watch a film with 50 lire his mother gives him to buy milk. He is not supposed to go to the cinema house and yet he cant  stay away from Cinema Paradiso. In this scene, we see Toto watching the film in awe along with others from the community. The theater is packed and alive. Gisueppe Tornatore, the director, pays great attention to detail-facial expressions, gestures and reactions of the crowd are well captured. The theater stall and balcony reflect the class divide. The kids take the front row, working class Italians fill the stall, the rich man, who spits sits in the balcony, and the projectionist, Alfredo is stuck in the dingy projection room. Like Toto, I watched films when I was in school. I bunked school and went with my friends to watch an Indian Bollywood film in Mumbai, India. We all chipped in our pocket money and went for the movies. Like Italian Cinema, Indian films were an occasion for families and communities to come together. This was before the multiplexes. The cinema house that I visited was small like Cinema Paradiso. It had one screen, stalls and balcony. People whistled during kissing scenes, some kids danced during a song-dance sequence and grown men sometimes cried during an emotional scene. In that scene in Cinema Paradiso, Toto is watching La terra Trema (The Earth Trembles) directed Luchino Visconti.  The audience reception of the film is lukewarm and most people dont get the language and context of this Neorealism film. But during the kissing scene which is edited out, we see the crowds engrossed, disappointed and then laughing at the strict censorship. Twenty years, and I havent seen a kiss, a man from the audience shouts. During the screening of the Chaplin film, we see the crowd engaged. Kids and adults, rich and poor, men and women laugh together. Cinema thus becomes a great equalizer. But more importantly, this embedded film within a film creates a sense of double nostalgia. The audience in the film is nostalgic as they consume the images in the theater, and we as an audience are nostalgic about our own experiences of watching films, etc like Toto. In Postmodernism, or, the Cultural Logic of Late Capitalism, Jameson writes, Nostalgia films restructure the whole issue of pastiche and project it onto a collective and social level, where the desperate attempt to appropriate a missing past is now refracted through the iron law of fashion change and the emergent ideology of the generation. (19). In Cinema Paradiso, the screened films (Toto and others watch in the theater) create a pasticheHollywood classics, Italian and Art films, popular comedies and so on. However, Jameson explains that the postmodern nostalgia is never a matter of some old-fashioned representation of historical content, but instead approaches the past through stylistic connotation, conveying pastness by the glossy qualities of the image, and 1930s-ness or 1950s-ness by the attributes of fashion (19). Thus keeping Jamesons argument in mind, Cinema Paradiso doesnt represent the historical content by verisimilitude, but evokes the feeling of nostalgia by aesthetic a ppropriation. However, this seems to be a reductive approach to fully understand and appreciate the nuances and texture of Tornatoras film. Joy Marcus, on the other hand argues that in Cinema Paradiso, Tornatore defies the reductiveness of postmodern citation by embedding earlier film footage in his 1989 work so that waning of historicity or aesthetic colonization cannot take place. Every time Tornatora splices images of old movies into Cinema Paradisohe calls attention to what the film is not-that is, he announces the irreconcilable distance between the current work and its cinematic forebears (201). There is a disconnect or distance between the Cinema Paradisos audience watching the embedded film La terra Trema and a simultaneous feeling of connection. Likewise, we also feel a sense of nostalgia and disconnection watching Cinema Paradiso, and watching the audience watch a film. In my viewing of the film, I also noticed that Cinema Paradiso and this scene in particular created a sense of nostalgia for my community, culture and country. The connectedness that Toto and others feel in a small town going to a theater is also the connectedness we as viewers feel towards our past memories of childhood and community. My own experience of watching films in India then symbolizes a nostalgia for the lost homeland and sense of community I once belonged to. The cultural rootedness or lack of it, becomes a way in which the Cinema Paradiso evoked nostalgia for me-or as Jameson puts it eloquently, the film/scene/image consumption becomes a desperate attempt to appropriate a missing past.

Jane Eyre :: essays research papers

Ten-year-old orphan Jane Eyre lives unhappily with her wealthy, cruel cousins and aunt at Gateshead. Her only salvation from her daily humiliations, such as being locked up in a "red-room" (where she thinks she sees her beloved uncle's ghost), is the kindly servant, Bessie. Jane is spared further mistreatment from the Reed family when she is sent off to school at Lowood, but there, under the hypocritical Evangelicalism of the headmaster, Mr. Brocklehurst, she suffers further privations in the austere environment. She befriends Helen Burns, who upholds a doctrine of Christian forgiveness and tolerance, and is taken under the wing of the superintendent, Miss Temple. An outbreak of typhus alerts benefactors to the school's terrible conditions, Mr. Brocklehurst is replaced, and Jane excels as a student for six years and as a teacher for two. Jane finds employment as a governess at the estate of Thornfield for a little girl, Adà ¨le. After much waiting, Jane finally meets her employer, Edward Rochester, a brooding, detached man who seems to have a dark past. Other oddities around Thornfield include the occasional demonic laugh Jane hears emanating from the third-story attic. Rochester always attributes it to Grace Poole, the seamstress who works up there, but Jane is never fully convinced, and the fire she has to put out one night in Rochester's bedroom plants further doubts. Meanwhile, Jane develops an attraction for Rochester, not based on looks (both are considered plain) but on their intellectual communion. However, the higher social standing of the beautiful Miss Ingram seemingly vaults her above Jane. Though Rochester flirts with the idea of marrying Miss Ingram, he is aware of her financial ambitions for marriage. An old acquaintance of Rochester's, Richard Mason, visits Thornfield and is severely injured from an attack†¹apparently from Grace†¹in the middle of the night in the attic. Jane, baffled by the circumstances, tends to him, and Rochester confesses to her that he made an error in the past that he hopes to overturn by marrying Miss Ingram. He says that he has another governess position for Jane lined up elsewhere. Jane returns to Gateshead for a while to see the dying Mrs. Reed. When she returns to Thornfield, Rochester says he knows Miss Ingram is after him only for his money, and he asks Jane to marry him. Jane accepts, but a month later, Mason and a solicitor, Mr. Briggs, interrupt the ceremony by revealing that Rochester already has a wife: Bertha Mason, Mason's sister, a lunatic who is kept in the attic in Thornfield.

Essay --

Thomas Alva Edison is a man of creativity and innovative thinking. According to Patricia Daniels, author of Thomas Edison, â€Å"Thomas Edison is regarded as one of history's most influential inventors, whose contributions to the modern era transformed the lives of people the world over.† Throughout his life span, he managed to achieve over 1,300 patents. A world record, no man could possibly break in their lifetime. From his early life, establishment of Menlo Park Laboratory, to inventing the phonograph and modernizing the first incandescent light bulb, via later years, he is sure the â€Å"Wizard of Menlo Park.† Thomas Edison’s early life was filled with downfalls and achievements. He was born on February 11th, 1847, in Milan, Ohio to Samuel and Nancy Edison (Endersby 1). The last child of 7 siblings to survive until adulthood. They lived in Ohio prior to moving towards Port Huron, Michigan in 1854 after his father's lumber business failed. Edison was a sickly child throughout his childhood years. It was not until his family relocated when he began school at the age of 8 years old. He attended a private school called Reverend G.B. Engle. After 3 months, his mother Nancy took him out of school because the teacher called him â€Å"addled† meaning a slow learner. From that point on she educated him at home only after he accepted a job selling newspapers and candy to passengers on the Grand Trunk Railroad in 1859 (Endersby 1). While working there he set up his first laboratory for experimenting and a printing press called the Grand Trunk Herald. One day while experimenting in the l aboratory, a fire broke out causing him to discontinue working there. This tragic event almost caused him to become deaf due a conductor boxing his ears. Yet it did n... ...e the ones in West Orange Laboratory. One experiment that got him going prior to his death was searching for an alternative to rubber for Henry Ford. During his last 2 years of living Thomas Edison was in deep critical condition. Then on October 18th, 1941 in his New Jersey home, Thomas Edison died at 9 pm. His very last words were â€Å"It’s very beautiful over there† , said to his wife Mina. Thomas Alva Edison revolutionized the world like no other person. His inventions impacted countries profoundly to become more modern. He started of with the establishment of Menlo Park Laboratory, to inventing the first phonograph, improving the Incandescent Light Bulb, and creating new inventions all the way until his later years. It is a tragedy when a mongul like Thomas Edison passes away. Yet the â€Å"The Wizard of Menlo Park† does not exist, his legend will forever exist.

Swot Analysis of Railway Transportation

1. 1 Study objective * To fulfil the requirement of this module, Introduction to Land Transportation and Railways mode * The objective of this study is concerned with identifying Analysis of Railways Transport. * To gain extra knowledge on Land transportation that will help me now and in the future. 1. 2 Scope The first step concerns of introducing Land transport and Railways mode. Second step is showing the Strength and Weakness Analysis of Railways then discuss in details on Strength and Weakness points. 1. 3 Introduction We use various products in our daily life.But do we know where are they produced? Many of them are produced at different places far away from our locality. So how do we get them? These are carried on from all those places through rail, road or air and are made available to us at our locality. You must have seen trucks, tempo, bullock carts; etc. Those would be carrying products and raw materials from a place to another. Similarly, you also must have seen people tr avelling from one place to another by buses, trains, cars, scooters, rickshaws, cycles, etc. This movement of goods and individuals is very important in business.Because of this, raw materials reach the place of manufacture, finished products reach the place of sale or consumption, individuals move around to manage the business, etc. In this lesson, let us learn how goods and passengers move from one place to another. 2. 1 Mode of Transport Basically transport is possible through land, air or water, which is called the different modes of transport. On land we use trucks, tractors, etc. , to carry goods; train, bus, cars etc. to carry passengers. In air, we find aeroplanes, helicopters to carry passengers as well as goods.Similarly in water we find ships, steamers, etc. , to carry goods and passengers. All these are known as various means of transport. Let us discuss about various modes of transport. The modes of transport can be broadly divided into three categories: Land transport, Water transport and Air transport. 2. 2 Land Transport: Land transport refers to activities of physical movement of goods and passengers on land. This movement takes place on road, rail, rope or pipe. So land transport may further be divided into Road transport, Rail transport, Ropeway transport, pipeline transport.Let us know the details about Rail Transport. 2. 3 Rail transport Transportation of goods and passengers on rail lines through trains is called rail transport. It occupies an important place in land transport system of our country and is the most dependable mode of transport to carry goods and passengers over a long distance. Besides long distance, local transport of passengers is also provided by local trains or metro-rail in some metropolitan cities. Rail transport is available throughout the country except some hilly or mountainous regions. In India two types of trains are found.One is passenger train and other is goods train. While passenger trains carry both human b eings and a limited quantity of goods, the goods trains are exclusively used for carrying goods from one place to another. These trains are driven by rail engines and they use steam, diesel or electric power to move. Let us now discuss the SWOT Analysis of Rail Transport. Figure 1: SWOT Analysis of Rail Transport 3. 1 SWOT Analysis of Rail Transport in Malaysia There is some strength, weakness, opportunities and threats have been found in the rail transport system of Malaysia.Malaysia main rail system was mange by Kereta Api Tanah Melayu Berhad (KTMB) since the 1940’s, the railway company manage a total of 1,699km of tracks in the Peninsular Malaysia. Below are the SWOT analyses for KTMB 3. 1. 1 Strength * Cheap The fares offer by KTMB are relatively low price, therefore it is affordable by the public in Kuala Lumpur. Fares from 1 station to another are below 5 Ringgit Malaysia, example Station Tasik Selatan to Mid Valley Station only cost about RM2. 40 for an adult. * Eco-Fr iendly Since most of the train operated by Malaysian Railway was powered by overhead electric wire, no carbon emission was produce.Therefore by using the train, air pollution was minimizes. * Large Capacity Since train can be long by adding wagon or carriage and will have a huge capacity, it is possible to handle a large amount of freight transportation and also passengers to one place to another. In KTMB, trains are capable to handle large amount of cargoes and up to 300 passengers per trip. * Long Distance Trains are design for either short or long distance of travelling. From one point to another, modern train can be faster than cars to reach a destination.Since KTMB has a long track of 1699km, it is easy for traveller from the north of Perlis to travel to the south of Johor with ease. Thus without wasting time, effort and cost, traveller can relax by travelling on train. * No Road Congestion Road congestion is a major issue in every city around the world, spending time on road c ongestion are often frustrating and waste of time. Since rail transport can travel on its single track without much obstacle, it is free from road congestion. Publics in Kuala Lumpur often take KTM Commuter to work as a mode of transport to avoid the heavy traffic in pick hours of Kuala Lumpur. . 1. 2 Weakness * Crowded Although train are free from road congestion, it is impossible for people to avoid the crowded situation in the carriage during peak hour. It is worst when the air-conditioning system was failing or the people around are sweating or dirty. In Malaysia, during the morning when people are reporting to work or schools, noon during lunch hour and evening when everyone is rushing home will be the worst time to be on board on a commuter train. * Delays Rail transport can cover and reach many cities, therefore proper time management must be enforce to prevent delays or late arrivals.Unfortunately for KTMB, delays are the most common sight in their stations, sometimes it can delay up to an hour or more. This delays often packing the station and also the carriage even more crowded, KTMB users often need to wait for few train to pass by before they even can get into a crowded train. * High Maintenance Cost One of the weaknesses that can be found in every railway company will be the high maintenance cost. Railways Company has to spend a lot of cash during train overhaul, track maintenance, electric cable replacement and many more.While in the case of Malaysian Railway, cash was spend on maintenance of the track and refurbishment in most of their old carriers while importing for the new electrical train to arrive from Mitsubishi Electric and Rotem. * Low Flexibility Train are design to run only on steel tracks, therefore the train destination and pit-stop are fixed reducing the flexibility of choice of destination. With the limited choice of destination it will be hard to fulfill the demands in certain areas. Thus, it is important for the company to decide where to build a station to fulfil the demands and not building it for a waste.KTMB stations in certain area are old and sometimes too close to another station, worst the number of people getting down the station was less. While in certain areas the demand was high but the users might need to walk or take bus to reach the nearest station. * Sound Pollution Sound was produce from the engines sound (diesel power engines), the steel wheels running friction and also the horning sound. While the tracks for the train to run on were often near to the housing area, this often irritates the resident in the areas.The track for KTM some were build just few meters away from their backyard, therefore the sound of every train pass by can be loud and annoying during rest hour. 3. 1. 3 Opportunity * Development of Public Transport There’s huge area available for development in public transport in Malaysia. Public transport system in Malaysia are serving the public around an average score on ly, therefore, it is undeniable that rail transport can be prospect or to be a key saviour to improve and develop the public transport system. For KTMB, it is under discussion of building a railway line for high performance bullet train to serve the public.With this, it will be an advantage for traveller from neighbouring country’s to reach Kuala Lumpur in a matter of hours. * Advertisement (Income) Carriage or wagon often had spacing on the exterior available for paint works or advertising purposes. Therefore, by renting this spacing out to the market for business purpose will be an advantage to earn additional income for the company and reduce the time to time painting cost for the carriage or wagon. KTMB can rent out more spacing for advertising instead of just maintaining it with the yellow, blue and red colour. * Social ServicesPeople with disability often had a hard time travelling with other mode of transport such as getting on a bus or a taxi. Therefore, with rail tra nsport, Railway Company can design their station for disability friendly and prepare a special section for the disability to enter the train. KTMB can build slopes and blind guide’s floor for the local OKU (Orang Kurang Upaya) in every station. The company can also employ a instructor on the ground to guide this people into the train. * Increase Employment Rate Managing a railway company requires many workers to make it a success.Therefore, railway companies such as KTMB can employ people to manage the railway track, locomotive, power lines, scheduling of train and many more job placement. * Technology Improvement Since technology around the world are improving, it can also help to improve the technology apply on the train. Train in some countries has started to run on magnet force. Therefore, it has a huge gap of technology in Malaysia to be improved. KTMB should start to change and improve their technology not only on tracks but also their station and ticketing system. 3. 1 . 4 Threat * Losing Market ShareWith the rise of air and sea transport industry, it is getting harder and harder for rail transport to gain a place in the market. This is because other mode of transportation is providing better services than rail. Therefore in order for KTMB to survive in the market of freight transportation, the company should provide more services such as delivering to door step and at the same to time for additional revenue. * Political Interference Since rail transport is partly subsidized by the government on helm, the government will tend to interfere with the management of the firm.These delays some strategic decision of KTMB, such as what kind of train should be bought and when will it be bought. Thus, this limited the performance and improvement of KTMB. * Changing Technology Change of technology can be a huge threat for the railway transport. The rapid improvement in the world of technology might be a disaster for some railway company as they are short of capital to follow up the trend of technology. Slowing down of improvement will pay some price to the environment (pollution) and customer (uncomfortable). The technology use by KTMB is still falling behind other country railway system.Therefore, it is important for them to improve it as soon as possible before it irritates the consumer. * Competition In urban areas, there are many other mode of public transport such as taxi and busses. It is a huge competition to stay on top of the others. While in long distance travel competitors such as airlines and busses can be found too. Therefore, in order for KTMB to have a lead against others, it is important to improve their services in every aspect and also to improve their current technology. * Private Transport Since the government are promoting their local made cars.It has become a trend for most of the household to have at least 2 cars and drive to work daily. Thus, this reduced the number of people using public transport and private t ransport is more flexible and more comfortable. Therefore, KTMB should build station in strategic places, control the number of people in a train and market the good’s of using a train. 4. 1 Conclusion As we apply this ‘SWOT’Â  conception Railways we see that there is a solid strength of Railways in itself as well as weaknesses of it. It has great opportunities in its circle as well as threats from other private sector efforts.In other words we can say that Railways is a widely used term in Economy. References * http://en. wikipedia. org/wiki/Freight_rail_transport * http://wiki. answers. com/Q/What_are_Disadvantages_of_rail_transport * http://www. publishyourarticles. org/knowledge-hub/business-studies/what-are-the-advantages-a-disadvantages-of-railway-transport. html * http://www. saudirailways. org/portal/page/portal/PRTS/root/Home/01_About_Us/02Establishment_Advantages/02AdvantagesofRailwayTransport * http://en. wikipedia. org/wiki/Rail_transport * http://en . wikipedia. org/wiki/Rail * http://en. wikipedia. org/wiki/Bulk_cargo